Wild Violets

Wild Violets is a queer-owned UK brand creating affirming underwear for trans women

Our products are built for comfort, made with care, and designed to fit real bodies
We're UK-based, and focused on trans joy, not just product
Profits will support trans youth and activist groups

Below is a little story of what we did this summer

Patterns ready to go

This first prototypes in our workshop in Hoi An, Vietnam

Arriving in London jetlagged and with a pineapple from my garden in Vietnam

Meeting amazing people at Camp VC

The prototypes, in the English sunshine

A set of bralette and highwaisted bottom

Rock your estrogen in these comfy, affirming, pants

And show off that booty in a highwaisted bottom

Stickers, candy, and gender euphoria at the Sacred Art Tattoo Summer Fair

Here is our little corner at the Sacred Art event, so great to meet everyone who came by!

Next steps:

We're working on improving our designs, and hoping to hear from you. Fill out the survey linked above

Heading to trade shows this autumn, sourcing ethically made fabrics, working with inclusive workshops to support the queer community here in Vietnam

The goal is to launch in the UK spring 2026, but we'll have our first products here on the website as soon as possible.

Taking bespoke orders now, for those who want to give things a try early. Send a message for details

We're going slowly, wanting to do this the right way. It's not just about underwear, but about lifing up the community and protecting the ones we love